- Sep 25
- 1 min read
What drives our purchase decisions?
A lot of us spend time ⏰ labouring on the facts 📝 and features to influence customer’s decision to buy. Science 🧪 has proven that doesn’t produce results. People actually buy 🏷 for emotive reasons.
Here is how to use this sales principle💡 (5 of 5) to increase sales conversion by creating that genuine but result producing emotion 😮 in your customer.
I would be keen to hear👂your experiences on this.