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Sales Coaching Guide

Updated: Aug 18



Many business owners have this idea that they can't afford to hire a sales coach. It's not true! Sales coaching is an investment in your company, and it will pay off many times throughout your life as a business owner. We're going to show you how here.


Why Do I Need A Sales Coach


In a perfect world, sales coaching is something that every business owner should have. It's an essential aspect of your business if you intend to grow beyond a particular size – whether that number is $500k in revenue or $50 million! A sales coach knows what it takes to achieve the results you want.


They can take your current skill sets and help you create new ones to grow your business as fast as possible.


How Do I Find The Right Sales Coach


Sales coaching is best done in person. You'll learn more this way than you will online or by phone. To find a good sales coach, look for someone who has experience working with companies similar to yours. Also, look for someone with who you're personally comfortable.


For example, if you're uncomfortable having someone from a different age group or culture than your coach, it will be best to find someone in the same situation. Some people feel the need to play up their "coolness" around others and don't want someone younger or older to help them.


The Benefits Of Sales Coaching


Well defined goals and processes:


A good sales coach will have a specific approach to help a company grow. If you're doubtful what that looks like, ask them about it upfront.


They should be able to tell you some examples of how they've grown other companies and what they'd do for yours if hired!


Improved selling skills:


A sales coach will improve your sales skills. They'll review the way you communicate with people and help you develop the appropriate techniques for your business.


  • A good sales coach can improve so many facets of your company's interactions with customers.


  • A good coach will help your team handle difficult situations, understand what you need from the customer during that interaction and teach your staff how to speak to each client in a way that works best for them.




Improve time management skills:


Many business owners are reactive rather than proactive. Having someone help you plan out your approach with each sales call, guest post, etc., as well as your ongoing marketing efforts, will help you manage your time more effectively.


How Much Does Sales Coaching Cost


Sales coaching is one of those things that can be incredibly expensive if you go to the wrong person. If the coach isn't good, or they don't know precisely how to help you grow your business, you'll end up wasting thousands of dollars.


It is why it's essential to do your research! Sales coaching strategy is something that should last the entire time you're in business. It would be best if you didn't have to hire a new coach every year, so kindly ensure they have relevant experience working with companies similar to yours and are comfortable with your personality.


How Do I Know If The Prospect Is Good


Ask them for references! If they don't have any or are reluctant to give you names, move on. It would be the best idea if you had someone who has the experience and can back up their claims with results they've gotten in the past. Not just what they want to happen in your business


You can also get essential references from other businesses that they've already worked in.


Finally, if you know fellow business owners, ask them if the candidate has helped them!

Getting sales coaching is at least as necessary for your growth as hiring any of your employees. You're expecting to make significant changes and grow your business exponentially, so don't cut corners on this one.













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