How to Start Your Coaching Business
Updated: Sep 9
Is this your first, or even 500th, article on How to begin your coaching career, but somehow, you can't seem to buck up and make headway? Maybe it is time for some straightforward honesty about how to begin a coaching career, and who can be blamed for not wanting to commit to building a business from the ground up?
Unfortunately, the truth is that many people jump into coaching too fast without developing the appropriate skills, strategies, and planning. Therefore, they fail to realize their goals in coaching and often take a negative view of the entire profession. To minimize failures here are some steps to follow.
Develop A Marketing Plan
Your plan should include what tactics work best to attract your ideal clients. For example, if you are new to coaching, you should focus on attracting seasoned clients who seek help with personal growth.
In addition, you might want to consider an exclusive email list that is responsive and interested in coaching. You can market to this email list exclusively rather than attempting to gain popularity through the use of social media, email lists, and online forums.
Make Progress In Your Coaching Business
A second strategy to make progress in your coaching business involves recruiting current clients. It requires that you build relationships with other coaches as well as people outside your industry.
As you network, you will gain access to work opportunities with pay-per-click advertising, search engine optimization, affiliate products, and networking partnerships. These partnerships will help you gain more paying clients while you continue to grow your social media presence.
Additionally, they will help you avoid wasting time and effort on potential clients who have nothing to gain from working with you.
Do “Discovery Call”
Lastly, you may want to consider having a "Discovery Call" with your coaching clients. Discovery calls allow your potential clients to get a close look at your coaching practice through your eyes. During the call, you ask basic questions about their background and education, interests, and goals. At the end of the call, you invite the client to put their name into a form that will be used for billing purposes and communicate with you via email or phone. It will give you a specified snapshot of what your prospects want from a coach and help you establish a standard of care for future encounters.
Do Listings Of Ideal Clients
When developing your marketing plan, you will identify which aspect of life coaching you will focus on or which areas you will expand your services to.
Once you have a list of sites to focus your attention on, write down the ideal clients for each location. You must provide your ideal clients with a great plan of action to receive coaching, respond to your communications, and build their lives in a positive direction.
Be Specific Of Your Offer Services To Prospect Clients
When you begin to write down the characteristics of your ideal clients, consider the individual who is most likely to get advantages from your services. For example, if you focus your life coaching business on career-minded individuals, you may want to mention that in your advertisement.
However, it is essential to remember that you must be specific when writing down these characteristics - having a general statement may limit your results.
Meet Personally Former Clients
One final step you should take when trying to figure out how to start your coaching business is to contact your past clients for input. Many coaches choose to speak with former clients on a one-on-one basis to learn more about what worked for them and to gain a better understanding of why they did not reach their goals.
By speaking with past clients, coaches gain insight into what you must do to make progress as a coach, what challenges may be encountered, and how to address those challenges.
In addition, by learning more about how to help others succeed, you will learn how to generate higher income while enjoying the benefits of your coaching practice.