Data is today’s gold. It’s particularly important for a business owner to understand what data to capture, how to store, how to use it to make informed decisions. If you are not relying on the data you are gathering then you are effectively running blindfolded on a train track with an unfavourable outcome waiting down the track.
Do you know
What the demographics of your customers are?
What is the usage pattern?
What is the distribution of your customers for your city, state, nation or globally?
If you want to build a great and successful business, know thy customer! Great callout for 10 easy steps to making great decisions.