How Effective Is the ‘Why’ of Your Business?
Did you know that as per the Australian Bureau of Statistics, more than 60 percent of small businesses stop their operation within the first three years of their startup journey? Whilst money is an important motivation it cannot alone be the reason why you would fight on through the tough times! Have you confused your “goal” with your “why”? Have you created believers or you have dissenters? “If everyone is clear on the why, it ends up acting as a calming influence, especiall