Whether you run a service, manufacturing or retail business, if your product and service strategy isn’t driven by strong user research and a deep understanding of their needs, challenges & mindset, without realizing, you may be punting it on luck. If you are still in doubt, this 3 min case study video may drive it home for you! https://www.business.qld.gov.au/starting-business/planning/market-customer-research/researching-customers/customer-needs #customer #business #success